Funnels
Analyze conversion through multi-step user journeys
Funnels let you define a sequence of steps — page visits or custom events — and measure how many users progress through each stage. You can see where users convert, where they drop off, and drill into the sessions at each step to understand why.
Creating a Funnel
Click "Create Funnel"
Each funnel has:
- Name — A label for the funnel (e.g., "Signup Flow", "Checkout Process")
- Steps — Two or more sequential steps, each tracking a page visit or custom event
Add Steps
A funnel always must have at least two steps.
There are two types of steps: Path Steps and Event Steps.
Path steps match pageview events by URL path.
- Enter a URL path starting with
/ - Wildcards are supported:
*matches a single path segment —/products/*matches/products/shoes**matches multiple segments —/docs/**matches/docs/api/v2/intro
Event steps match custom events by name (e.g., add_to_cart, purchase_completed).
Events must be tracked using the Rybbit tracking script. See Track Events for setup instructions.
Configure Step Options (optional)
Each step has additional configuration options:
- Label (optional) — A friendly display name for the step
- Hostname (optional) — Restrict matching to a specific domain, useful for multi-domain sites
- Property Filters (optional) — Filter by URL parameters (for page steps) or event properties (for event steps). Multiple filters can be added per step, and all must match.
Reading Funnel Results
The funnel visualization updates in real time as you configure steps. For each step, you'll see:
- Sessions — How many sessions reached this step
- Conversion Rate — Percentage of the first step's sessions that reached this step
- Dropped — How many sessions completed the previous step but not this one
- Dropoff Rate — Percentage of the previous step's sessions lost at this point
The horizontal bar for each step shows two layers:
- Solid bar — Overall conversion from the first step
- Striped overlay — Conversion from the immediately previous step
Steps are evaluated sequentially — each step must occur after the previous one within the same session.
Viewing Sessions
Click any step to expand it and view the sessions associated with that step:
- Reached tab — Sessions that completed this step
- Dropped Off tab — Sessions that reached the previous step but didn't make it to this one (available for step 2 and beyond)
Each session shows entry/exit pages, duration, location, device info, referrer, UTM parameters, and user ID if identified. Sessions are paginated.
Related Documentation:
- Goals — Track single-action conversions
- Track Events — Set up custom event tracking