Goals
Track conversions by monitoring page visits and custom events
Goals let you define specific actions — visiting a page or triggering an event — and measure how often your visitors complete them. Each goal tracks a conversion rate against total sessions, giving you a clear picture of how effectively your site drives key outcomes.
Creating a Goal
Click "Create Goal"
Every goal has:
- Name (optional) — A friendly label like "Completed Checkout" or "Signed Up"
- Type — Either Page Goal or Event Goal
- Value — The path pattern (for page goals) or event name (for event goals)
Goal type is permanent
You cannot change a goal's type after creation. If you need a different type, create a new goal.
Choose a Goal Type
There are two types of goals: Page Goals and Event Goals.
Page goals track when a user visits a URL matching a given path pattern.
- The value must be a path starting with
/(not a full URL) - Wildcards are supported:
*matches a single path segment —/blog/*matches/blog/my-post**matches multiple segments —/docs/**matches/docs/api/v2/intro
The form provides autocomplete suggestions based on actual paths seen on your site.
Event goals track when a custom event with a specific name is fired. The value is the event name (e.g., signup_clicked, purchase_completed).
Events must be tracked using the Rybbit tracking script. See Track Events for setup instructions.
Add Property Filters (optional)
You can narrow a goal to only count conversions when specific properties match:
- Page goals — Filter by URL parameters (e.g., only count visits where
utm_source=adwords) - Event goals — Filter by event properties (e.g., only count events where
plan=premium)
Toggle Match specific URL parameters or Match specific event properties to add filters. You can add multiple filters per goal — all filters must match for a session to count as a conversion.
Goal Metrics
Each goal card displays:
- Total Conversions — The number of distinct sessions that completed the goal
- Conversion Rate — Conversions divided by total sessions in the selected time period, shown as a percentage with a visual progress bar
Goals respect the global date range and filters (country, device, browser, etc.) applied on the page.
Viewing Converted Sessions
Click a goal card to expand it and see the sessions that converted. Each session shows:
- Entry and exit pages
- Session duration
- Location (country, region, city)
- Device, browser, and OS
- Referrer, channel, and UTM parameters
- User ID (if identified)
Sessions are sorted by most recent first and paginated.
Related Documentation:
- Track Events — Set up custom event tracking
- Funnels — Analyze multi-step conversion paths