Goals

Goals let you track specific outcomes like signups, purchases, or key page views.

Creating a Goal

Click "Create Goal" and provide:

• Goal Name (optional) - Descriptive name like "Newsletter Signup"
• Goal Type - Page Goal or Event Goal

Page Goals

Trigger when users visit specific URLs.

• Path Pattern - The URL to match (e.g., /checkout/complete)
• URL Parameters (optional) - Match specific query parameters

Use wildcards in path patterns:

• * matches a single path segment
• ** matches multiple segments

Event Goals

Trigger when custom events fire. Requires event tracking to be implemented.

• Event Name - The event to track (e.g., sign_up_completed)
• Event Properties (optional) - Match specific property key-value pairs

Goal Metrics

For each goal:

• Conversions - Total number of times this goal was triggered
• Conversion Rate - Percentage of sessions that converted

A progress bar shows the conversion rate visually.

Viewing Conversions

Click any goal to expand it and view the sessions that converted. This helps you understand who is converting and what they did.

Managing Goals

• Edit - Modify goal configuration (type cannot be changed)
• Clone - Create a copy of an existing goal
• Delete - Remove a goal permanently