Web Analytics
Main Dashboard
Overview of the main analytics dashboard
The main dashboard is your home base in Rybbit Analytics, showing all key metrics at a glance.
Top Metrics
- Unique Users - Different people who visited your site
- Total Sessions - Number of visits (30-minute inactivity starts a new session)
- Total Pageviews - Every page load from every visitor
- Bounce Rate - Percentage of single-page sessions
- Pages Per Session - Average pages viewed per visit
- Session Duration - Average time spent per visit
Time Controls
Select date ranges: Today, Yesterday, Last 7/30/90 days, or custom range.
Filters
Combine filters for granular analysis:
- Device type, browser, OS
- Country, city
- Referrer, UTM parameters
- Custom event properties
Main Chart
Shows your selected metric over time. Click the metric selector to switch between Users, Sessions, Pageviews, Bounce Rate, Pages Per Session, or Session Duration.
Traffic Sources
See where your traffic comes from:
- Direct - Typed URL or bookmarks
- Search - Google, Bing, DuckDuckGo, etc.
- Social - Twitter, Facebook, LinkedIn, Reddit
- Referral - Other websites
Click any source to filter the entire dashboard to that traffic.
UTM Parameters
View campaign data: utm_campaign, utm_source, utm_medium, utm_term, utm_content.
Additional Breakdowns
- Top Pages - Most visited URLs with pageviews, visitors, time on page, and bounce rate
- Entry/Exit Pages - Where visits begin and end
- Devices & Browsers - Desktop/mobile/tablet split, browser and OS breakdown
- Screen Resolutions - What sizes your visitors use
- Geographic Data - Countries and regions
- Custom Events - Click any event to filter to sessions containing it