Features

Everything you need to understand your audience

Powerful analytics without the complexity. Track, analyze, and optimize your website with privacy-friendly tools that just work.

First 3,000 pageviews/m free • No credit card required

Core Web Analytics

Track every metric that matters. Make data-driven decisions with comprehensive analytics designed for clarity.

Page views

See which pages attract the most attention and optimize your content strategy.

Visitors

Detailed visitor profiles with device, browser, OS, and location data.

Bounce rate

Identify which pages engage visitors and which need improvement.

Traffic sources

Discover where visitors come from to optimize your marketing channels.

Location

Geographic data down to city level for global audience insights.

Devices

Optimize your design for the devices your visitors actually use.

Languages

Know which languages your audience speaks to create targeted content.

Filtering

Slice and dice your data to uncover patterns and actionable insights.

Realtime data

Instant analytics updates—see what's happening on your site right now.

Custom events

Track sign-ups, purchases, downloads, and any custom user interaction.

Custom data

Attach custom properties to events for deeper behavioral insights.

UTM tracking

Automatically capture UTM parameters to measure campaign performance.

Links

Track link clicks to measure external campaign effectiveness.

Bot blocking

Automatically filter out bots and crawlers to keep your data clean.

Advanced Analytics

Go deeper with powerful tools for session replay, funnels, comparisons, and advanced user behavior analysis.

Session replay

Watch real user sessions to spot usability issues and improvement opportunities.

Web vitals

Monitor Core Web Vitals to maintain fast, smooth user experiences.

Funnels

Visualize conversion paths and pinpoint exactly where visitors drop off.

Goals

Set and monitor conversion goals to track business objectives.

Journey

Map how users navigate your site from landing to conversion.

Globe views

Watch traffic flow across the world with stunning 3D globe visualizations.

Error tracking

Catch JavaScript errors as they happen with full context to fix them fast.

User sessions

Follow complete user journeys from first visit to conversion.

Google Search Console

See how organic search drives traffic alongside your analytics data.

Compare

Benchmark metrics against previous periods to spot trends and measure growth.

User profiles

View complete user histories including all sessions, events, and interactions across their lifetime.

Retention

Track returning visitors to measure loyalty and engagement.

Access

Flexible sharing and collaboration tools to get insights into the right hands, securely.

Organizations

Organize websites and share access across your team seamlessly.

Public dashboards

Make your dashboards publicly accessible with a single click—no login required.

Private link sharing

Share password-protected dashboard links with granular control over what data is visible.

RBAC

Role-based access control to define precise permissions for different team members.

Privacy

Privacy isn't a feature—it's the foundation. Analytics that respect your users and comply with regulations automatically.

GDPR & CCPA

Privacy-first design means you're compliant out of the box. No personal data collected.

Data anonymization

Every visitor is anonymous by default—privacy without compromising insights.

No cookies

Zero cookies, zero cookie banners. Cleaner, faster experiences for visitors.

Data ownership

Your data, your rules. Self-host or use our cloud—you're always in control.

Cloud

Enterprise-grade infrastructure without the enterprise headache. Reliable, fast, and fully managed.

Fully managed

We handle infrastructure, updates, and scaling—you focus on growth.

High performance

Handle millions of events effortlessly. Queries stay fast at any scale.

Hosted in EU

GDPR-compliant infrastructure hosted in European data centers for data sovereignty.

Email reports

Automated email reports delivered daily, weekly, or monthly to your inbox.

Email support

Get help when you need it with responsive email support from our team.

Why choose Rybbit?

Built for teams who value privacy, simplicity, and powerful insights

Set up in minutes

Add a simple script tag or install our npm package and start tracking immediately. No complex configuration required.

Privacy-focused

Cookieless tracking that's GDPR and CCPA compliant by default. No cookie banners needed, your users' privacy protected.

Lightning fast

Our tracking script is less than 2KB and doesn't slow down your site. Dashboard loads instantly with real-time updates.

Crystal clear insights

No confusing metrics or overwhelming dashboards. See exactly what matters with clean, intuitive visualizations.

Grow with confidence

From startups to enterprises, our infrastructure scales with you. Start free and upgrade only when you need to.

Open source

100% open source under AGPL v3.0. Self-host on your infrastructure or use our cloud service. Your choice, your data.

Ready to get started?

Join thousands of companies using Rybbit to understand their audience

No credit card required • Cancel anytime • 3,000 pageviews/month free