Updates, tutorials, and insights from the Rybbit team — on analytics, privacy, and building in the open.
Latest post
Looking for a Google Analytics alternative? We compare 9 GA4 alternatives on pricing, privacy, features, and self-hosting, including free and open-source options.
Read the postAn honest guide to the best web analytics tools in 2026: privacy-first trackers, product analytics suites, and free options, with verified pricing for each.
Learn how to use geographic segmentation to tailor your marketing campaigns by location and improve targeting with Rybbit Analytics.
Learn what a sales funnel is, why it matters for your business, and how to measure and optimize your funnel using Rybbit Analytics.
Learn how to build, track, and optimize your content marketing funnel using Rybbit Analytics. Understand each stage of your funnel and how to measure what matters.
Discover the top marketing attribution tools to track customer journeys, identify top-performing channels, and optimize marketing ROI. Complete guide with Rybbit integration.
Learn what web analytics is and why Rybbit is the best privacy-first alternative to Google Analytics
Understanding the difference between churn rate and retention rate, how to calculate both, and why tracking both metrics matters for your business growth
A comprehensive guide to using Rybbit Analytics for your e-commerce website to track sales, conversions, and customer behavior
A complete guide to multivariate testing - how it works, when to use it, real-world examples, and how to run multivariate tests with Rybbit Analytics
Calculating Bounce Rate with Rybbit Analytics
Discover how Rybbit leverages Onyx, an open-source AI knowledge platform, to streamline development, enhance collaboration, and accelerate our analytics platform.
Find out why your website traffic dropped using Rybbit
How Rybbit got 5,000 Github stars in 9 days with zero marketing effort