Blog

Updates, tutorials, and insights from the Rybbit team — on analytics, privacy, and building in the open.

  1. Latest post

    15 min read

    9 Best Amplitude Alternatives for Product Teams in 2026

    Nine Amplitude alternatives for product teams, compared on price at your event volume, features and self-hosting. Vendor pricing checked September 2026.

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  2. 15 min read

    Best Analytics MCP Servers in 2026: GA4, PostHog, Mixpanel

    Compare analytics MCP servers from Google Analytics, PostHog, Amplitude, Mixpanel, Clarity and more: hosting, auth, read/write access, limits and plans.

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  3. 15 min read

    Best FullStory Alternatives in 2026: 11 Tools by Use Case

    FullStory alternatives for enterprise, developer and product teams: 11 tools compared on replay, heatmaps, analytics, self-hosting and verified prices.

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  4. 16 min read

    Google Analytics MCP Server: Setup Guide and Alternatives

    How to set up Google's official Google Analytics MCP server in Claude Code, Claude Desktop or Gemini CLI, plus its 9 tools, common errors and alternatives.

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  5. 16 min read

    Google Search Console MCP: Setup Guide and 5 Options Compared

    Google Search Console MCP servers compared: self-run and hosted options for Claude, Cursor and ChatGPT, with setup steps, example prompts and limits.

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  6. 15 min read

    10 Hotjar Alternatives in 2026: Heatmaps, Replay, Surveys

    Compare 10 Hotjar alternatives by what they replace: heatmaps, session recordings, surveys and feedback. Free, open-source and paid picks, with verified prices.

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  7. 15 min read

    9 Best Mixpanel Alternatives in 2026, by Reason for Switching

    Mixpanel alternatives matched to why you're leaving: cost, complexity, self-hosting, privacy. 9 tools compared on verified prices, free tiers and licenses.

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  8. 14 min read

    Mixpanel Pricing 2026: Plans, Calculator Prices and Add-ons

    Mixpanel pricing for 2026: Free up to 1M events, Growth from $0 to $2,289/month at 20M events, Enterprise by quote. Add-ons, overages and examples.

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  9. 16 min read

    PostHog Pricing 2026: Free Tier, Rates and Worked Examples

    PostHog pricing explained: each product's free tier, per-unit rates by volume, identified vs anonymous events, and four real bills worked out step by step.

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  10. 14 min read

    10 Best Session Replay Tools in 2026 (Free & Open Source)

    Compare 10 session replay tools for 2026: free options like Clarity, open source picks like Rybbit and OpenReplay, plus verified prices and limits.

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  11. 11 min read

    Core Web Vitals Explained: LCP, INP, CLS and How to Fix Them

    What Core Web Vitals are, the LCP, INP and CLS thresholds Google uses, why lab and field data disagree, and the fixes that usually work.

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  12. 9 min read

    How Much Does Google Analytics Cost? GA4 vs GA 360 Pricing

    Google Analytics 4 is free, but Google Analytics 360 is sold by quote. What each tier costs, where the free limits stop, and what paid alternatives charge.

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  13. 10 min read

    How to Track ChatGPT and AI Referral Traffic to Your Site

    AI traffic is two things: crawlers reading your pages and people clicking through from ChatGPT, Perplexity or Claude. How to see both in GA4 and in Rybbit.

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  14. 10 min read

    What Is Session Replay? How It Works and When to Use It

    Session replay rebuilds what a visitor did from DOM events, not video. How it works, what it can't capture, privacy rules, and setup in Rybbit.

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  15. 10 min read

    9 Best Google Analytics Alternatives in 2026 (Free & Paid)

    Nine Google Analytics alternatives compared on pricing, privacy, features and self-hosting, including free and open-source options. Pricing verified in 2026.

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  16. 7 min read

    10 Best Web Analytics Tools in 2026, Compared by Use Case

    The best web analytics tools in 2026 by use case: privacy-first trackers, product analytics suites and free options, each with verified pricing.

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  17. 8 min read

    Geographic Segmentation: How to Use Location Data in Analytics

    How marketers use geographic segmentation: what location data reveals, how to segment campaigns by country and region, and how to act on the results.

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  18. 8 min read

    Funnel Analysis: How to Find Where Users Drop Off

    Funnel analysis shows where people abandon a multi-step flow. Learn how to define steps, read drop-off rates, segment by source and device, and fix the leaks.

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  19. 15 min read

    Best Marketing Attribution Tools in 2026 (Compared)

    The top marketing attribution tools compared: how each tracks customer journeys, which attribution models they support, and what they cost.

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  20. 12 min read

    What Is Web Analytics? A Complete Guide for 2026

    What web analytics is, which metrics matter, how tracking works without cookies, and how to pick a tool that answers real questions about your visitors.

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  21. 9 min read

    Ecommerce Analytics: The Metrics and Reports That Matter

    A practical guide to ecommerce analytics: the metrics worth tracking, how to set up conversion events, and which reports show where sales are won or lost.

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  22. 11 min read

    What Is Multivariate Testing? Examples and How to Run One

    Multivariate testing explained: how it differs from A/B testing, when to use it, real examples, and how to measure the results with your analytics.

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  23. 8 min read

    Retention Analysis: How to Measure and Improve User Retention

    A practical guide to retention analysis: cohort retention curves, churn rate vs retention rate, the metrics that matter, and how to act on what you find.

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  24. 5 min read

    What Is Bounce Rate? How to Calculate and Reduce It

    Bounce rate is the share of sessions that view one page and leave. Learn how it's calculated, what a good bounce rate looks like, and how to lower yours.

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  25. 11 min read

    Why Did My Website Traffic Drop? Causes and How to Fix It

    Diagnose a website traffic drop step by step: tracking issues, Google updates, seasonality, lost referrers, and how to confirm each cause in your analytics.

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  26. 3 min read

    How Rybbit Got 5,000 GitHub Stars in 9 Days

    The launch story behind Rybbit's first 5,000 GitHub stars: what we posted, where it spread, and what we'd do again.

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