Funnels

Funnels track users as they move through a series of steps toward a goal, showing where users convert and where they drop off.

Creating a Funnel

Click "Create Funnel" and define your steps. Each step can be:

• Path - A URL path (e.g., /pricing, /checkout)
• Event - A custom event name (e.g., signup_clicked, purchase_completed)

Step Configuration

For each step, you can configure:

• Type - Path or Event
• Value - The path pattern or event name
• Label (optional) - A friendly name for the step
• Hostname (optional) - Filter to a specific domain
• Property Filters (optional) - Match specific URL parameters or event properties

Wildcards

Use wildcards in path patterns:

• * matches a single path segment (e.g., /blog/* matches /blog/post-1)
• ** matches multiple segments (e.g., /docs/**/intro matches /docs/api/v2/intro)

Funnel Metrics

For each step:

• Sessions - How many sessions reached this point
• Conversion Rate - Percentage of the first step that reached this step
• Dropped - How many sessions dropped off before this step

The visualization shows two bars:

• Solid bar - Overall conversion from the first step
• Striped bar - Conversion from the previous step

Viewing Sessions

Click any step to expand it and view:

• Reached - Sessions that completed this step
• Dropped Off - Sessions that completed the previous step but not this one

This helps you investigate why users drop off at specific points.