Product Analytics
User Journeys
Visualize how users navigate your site
User journeys show the actual paths people take as they move through your website, revealing how they flow from page to page.
Reading the Visualization
Nodes
Each circle represents a page or event. The size indicates how many users reached that point.
Connections
Lines between nodes show user flow. Thicker connections mean more users took that path.
Flow Direction
The visualization flows left to right, showing progression through time.
Key Patterns to Look For
- Happy Path - The most common route to conversion
- Drop-off Points - Where many users enter but few continue
- Backtracking - Users moving backward, often indicating confusion
- Alternative Routes - Unexpected paths to important pages
Using Journey Insights
- Simplify complex paths - Create shortcuts to important pages
- Fix drop-off points - Investigate why users leave at certain pages
- Amplify successful paths - Make high-converting routes easier to follow
- Reduce backtracking - Improve navigation where users get lost
Analysis Types
- Entry point analysis - Where do users go from a specific page?
- Goal-based analysis - How did converting users get there?
- Full journey mapping - Overall flow from entry to exit