What's the difference between goals and funnels?

Goals track a single conversion point — 'did the user complete this action?' Funnels track a multi-step sequence — 'where did users drop off along the way?' Use goals for simple conversion tracking and funnels when you need to understand the journey to conversion.

Can I set goals based on custom event properties?

Yes. When creating an event-based goal, you can add property conditions. For example, you can track only 'purchase' events where the 'plan' property equals 'enterprise'.

Do goals track historical data?

Goals start tracking from the moment you create them. They will count conversions based on events that have already been collected, so if you have existing data, your goal metrics will populate immediately.

Can I compare goal performance across time periods?

Yes. Use the date range selector and comparison feature to see how your goal completion rates change over time or compare against a previous period.

Is there a limit on the number of goals?

No. You can create as many goals as you need to track all the conversion points that matter to your business.

Goals

Track what matters most

Define conversion goals with page paths or custom events. See real-time completion counts and rates without any complex setup.

7-day free trial. Cancel anytime.

Live goals demo — real conversion tracking data

Every website has a purpose — a signup, a purchase, a download, a contact form submission. Goals let you track these conversions with a single click. No tag managers, no conversion pixels, no third-party scripts. Just define what success looks like and Rybbit does the rest.

Create path-based goals that trigger when users visit specific URLs, or event-based goals that trigger on custom events with specific property values. Track purchases only when the plan is “enterprise,” or count signups only from a specific landing page.

Goals work seamlessly with the rest of Rybbit's toolset. Filter your goals by any dimension — traffic source, country, device — to understand which segments convert best. Pair with funnels to see the path to conversion, and session replay to watch what happens when users don't convert.

Capabilities

What you can do

Path-based goals

Track conversions when users visit specific URLs. Use pattern matching to capture variations like /signup, /thank-you, or /checkout/success.

Event-based goals

Track conversions triggered by custom events — signups, purchases, downloads, or any interaction you define.

Completion count & rate

See how many times each goal was completed and the conversion rate relative to your total visitors or sessions.

Event property conditions

Define goals with specific event property conditions. For example, track only purchases where plan equals 'pro'.

Unlimited goals

Create as many goals as you need. Track every conversion point in your product without worrying about limits.

Trend tracking

See how your goal completion rates change over time. Compare periods to measure the impact of changes.

Getting Started

How it works

Define your goal

Choose between a path-based goal (user visits a URL) or an event-based goal (user triggers a custom event). Give it a name and set any conditions.

Rybbit tracks completions

Every matching pageview or event is counted as a goal completion. Data updates in real time with no sampling.

Monitor conversion rates

See your goal completion count and rate on your goals dashboard. Filter by any dimension to understand which segments convert best.

Iterate and improve

Use goal data alongside funnels and session replay to understand not just how many users convert, but why others don't.

Use Cases

Who uses this

Growth teams

Track signup, activation, and upgrade goals. Measure the impact of product experiments on conversion rates.

Marketing teams

Set goals for landing page conversions, demo requests, and lead captures. Tie campaign traffic to actual outcomes.

E-commerce teams

Track add-to-cart, checkout completion, and purchase goals. Measure revenue-driving interactions across your store.

Startup founders

Set clear conversion targets and track them without building custom analytics infrastructure. Focus on what moves the needle.

Content teams

Track newsletter signups, content downloads, and engagement goals to measure the ROI of your content strategy.

Product managers

Define feature adoption goals and track how changes to your product affect user behavior and business outcomes.

FAQ

Frequently asked questions

Explore More

Related features

Funnels

Track multi-step conversion paths with drop-off analysis.

Custom Events

Define the events that power your goal tracking.

Web Analytics

The full dashboard with visitor and page metrics.

Session Replay

Watch sessions where users did or didn't complete goals.

Retention

See how many converting users come back over time.

User Profiles

View which identified users completed which goals.

Start tracking conversions

Simple goal tracking with real-time data. Define what success looks like and measure it.

7-day free trial. Cancel anytime.