Map how users really navigate
Interactive Sankey diagrams that reveal the actual paths users take through your site — from landing page to conversion and beyond.
Live user journeys demo — interactive Sankey diagrams from real traffic
What you can do
Interactive Sankey diagrams
See user navigation paths as beautiful, interactive flow diagrams. Hover over any path to see the exact number of users who took it.
Adjustable depth
Control how many navigation steps to visualize — from 2 to 6 steps deep. Zoom in on early navigation or follow the full journey.
Wildcard path filtering
Use wildcards like /blog/* or /docs/** to group similar pages together and focus on the flows that matter most.
Entry & exit pages
See where users enter your site and where they leave. Identify your most effective landing pages and common exit points.
Volume visualization
Flow thickness represents the number of users on each path. Instantly spot the most popular and least common navigation patterns.
Filter by pattern
Search for specific page patterns to focus on particular sections of your site. Great for analyzing product-specific flows.
How it works
Pageviews are tracked automatically
Rybbit tracks every pageview and navigation event out of the box. No extra setup needed — journey data is available immediately.
Open User Journeys
Navigate to the User Journeys section in your dashboard. The Sankey diagram renders automatically from your pageview data.
Adjust depth and filters
Set the number of steps to visualize (2–6), apply path filters with wildcards, and choose how many journeys to display (10–200).
Discover navigation patterns
Hover over flows to see exact user counts. Identify the most common paths, unexpected detours, and pages that lose users.
Who uses this
Product teams
Understand how users actually navigate your product vs. how you designed them to. Validate information architecture decisions with real data.
UX designers
See if your navigation structure matches user expectations. Identify pages where users backtrack or take unexpected paths.
Marketing teams
Map the path from landing page to conversion. See which content pages lead to signups and which create dead ends.
Content strategists
Discover how readers move between articles and sections. Optimize your internal linking based on real navigation data.
Startup founders
See how your first users explore your product. Identify if they're finding your key features or getting lost along the way.
E-commerce teams
Track the browsing-to-purchase journey. See which product categories lead to checkout and where shoppers abandon.
Frequently asked questions
Related features
Track predefined conversion paths with step-by-step drop-off data.
Watch the actual sessions behind your journey data.
The full dashboard with all your page and visitor metrics.
Set conversion targets for the paths you discover.
See individual user journeys across their full history.
Track specific interactions along the user journey.