Interactive Sankey diagrams
See user navigation paths as interactive flow diagrams. Hover over any path to see the exact number of users who took it.
User Journeys
Map how users really navigate
Interactive Sankey diagrams that reveal the actual paths users take through your site, from landing page to conversion and beyond.
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Live user journeys demo: interactive Sankey diagrams from real traffic
User Journeys
user-journeys
You designed your site with a specific flow in mind. But do users actually follow it? User journeys show you the real navigation patterns: the paths users take, the pages they skip, and the detours they make before reaching your goal.
Unlike funnels, which track a predefined sequence, user journeys are exploratory. They reveal paths you didn't design for: the blog post that accidentally became your best conversion page, the documentation section that's acting as a landing page, or the settings page where users get stuck.
Rybbit renders your journey data as interactive Sankey diagrams where flow thickness represents user volume. Hover over any path to see exact numbers. Filter by wildcards to group similar pages. Adjust depth from 2 to 6 steps to zoom in or out. There's zero setup: install Rybbit and your journey data is ready.
Capabilities
What you can do
Adjustable depth
Control how many navigation steps to visualize, from 2 to 6 steps deep. Zoom in on early navigation or follow paths further.
Wildcard path filtering
Use wildcards like /blog/* or /docs/** to group similar pages together and focus on the flows that matter most.
Entry & exit pages
See where users enter your site and where they leave. Identify your most effective landing pages and common exit points.
Volume visualization
Flow thickness represents the number of users on each path. Spot the most popular and least common navigation patterns.
Filter by pattern
Search for specific page patterns to focus on particular sections of your site. Great for analyzing product-specific flows.
Getting Started
How it works
- 01
Pageviews are tracked automatically
Rybbit tracks every pageview and navigation event. No extra setup needed; journey data is available immediately.
- 02
Open User Journeys
Navigate to the User Journeys section in your dashboard. The Sankey diagram renders automatically from your pageview data.
- 03
Adjust depth and filters
Set the number of steps to visualize (2–6), apply path filters with wildcards, and choose how many journeys to display (10–200).
- 04
Discover navigation patterns
Hover over flows to see exact user counts. Identify the most common paths, unexpected detours, and pages that lose users.
Use Cases
Who uses this
Product teams
Understand how users actually navigate your product vs. how you designed them to. Validate information architecture decisions with real data.
UX designers
See if your navigation structure matches user expectations. Identify pages where users backtrack or take unexpected paths.
Marketing teams
Map the path from landing page to conversion. See which content pages lead to signups and which create dead ends.
Content strategists
Discover how readers move between articles and sections. Optimize your internal linking based on real navigation data.
Startup founders
See how your first users explore your product. Identify if they're finding your key features or getting lost along the way.
E-commerce teams
Track the browsing-to-purchase journey. See which product categories lead to checkout and where shoppers abandon.
FAQ
Frequently asked questions
No. User journeys are built from pageview data that Rybbit tracks automatically. As soon as you install the script and have traffic, journey data is available.
Funnels track conversion through a specific, predefined sequence of steps. User journeys show you all the actual navigation paths users take, including ones you didn't anticipate. Use funnels when you know the path you want users to take; use journeys when you want to discover the paths they actually take.
Yes. All the standard filters in Rybbit (country, device, browser, referrer, UTM parameters) apply to user journey data. This lets you see how navigation patterns differ across segments.
You can visualize between 2 and 6 navigation steps. This lets you focus on initial navigation patterns or follow longer user flows through your site.
Wildcards let you group similar pages together. For example, /blog/* matches all blog posts, while /docs/** matches all documentation pages at any depth. This helps you see high-level navigation patterns without getting lost in individual URLs.
Explore More
Related features
FunnelsTrack predefined conversion paths with step-by-step drop-off data.Session ReplayWatch the actual sessions behind your journey data.Web AnalyticsThe full dashboard with all your page and visitor metrics.GoalsSet conversion targets for the paths you discover.User ProfilesSee individual user journeys across their full history.Custom EventsTrack specific interactions along each navigation path.
Discover how users really navigate
Interactive Sankey diagrams from your pageview data. Zero setup required.