Rybbit for small businesses

The numbers your business needs. Nothing you don't.

You don't need a data team to know if your website is working. Rybbit puts visitors, sources, top pages, and goals on one screen you can read in thirty seconds. No GA4 maze, no cookie banner, and a free trial to start.

Start free trial for $0Live demo

7-day free trial. Cancel anytime.

The everyday problem

You opened Google Analytics once. You closed it just as fast.

GA4 was built for analysts with time to configure it. When you run the business, you have one question (is the website bringing people in?) and no interest in learning a reporting tool to answer it. Rybbit answers it on the first screen.

The four numbers that matter

Visitors, where they came from, what they looked at, and whether they did the thing you care about. That's the dashboard: no report-building, no forty tabs to get lost in.

  • Visitors this week1,284+12%
  • Top sourceGoogle41%
  • Top page/menu3.2k
  • Bookings (goal)38+6

One line to install

Paste one script tag, or use a one-click plugin for WordPress, Webflow, Shopify, and Squarespace. Live data in a couple of minutes, no developer required.

<script
  src="app.rybbit.io/api/script.js"
  data-site-id="42"
></script>

No cookie banner

Rybbit is cookieless and GDPR- and CCPA-compliant out of the box, so your site doesn't need a consent pop-up, and you don't lose visitors who decline one.

How Rybbit handles privacy

See it working in real time

Run a promotion, post to social, or send a newsletter and watch visitors arrive live. It's the fastest way to know a campaign landed, without waiting a day for a report to catch up.

27 visitors online now

Pricing that fits

Start small. Upgrade when you grow.

No enterprise sales call, no per-seat surprises. Every plan starts with a 7-day free trial, and pricing scales by traffic. You only pay more once your site is actually busier.

Trial7 days free, every feature included, cancel anytimeStandardUp to 5 websites and 3 team members, priced by trafficProUnlimited websites and team members

No analyst required.

Rybbit is built so the owner of the business can read it, no marketing hire needed. And because it's open source with data export on every plan, the numbers are yours. Nothing is locked away behind a tool you'd have to pay an expert to operate.

Install guideOpen source on GitHub

Small-business FAQ

Yes. Every plan starts with a 7-day free trial with all features included, and you won't be charged until the trial ends. Rybbit is also open source, so self-hosting it yourself is always free.

No. Rybbit is cookieless and doesn't collect personal data, so it's GDPR and CCPA compliant without a consent banner on your site.

One script tag in your site's header, or a one-click plugin for WordPress, Webflow, Shopify, Squarespace, and more. Most people are seeing live data within a couple of minutes.

That's the whole idea. Rybbit shows visitors, where they came from, your top pages, and your goals on a single screen you can read at a glance. No analyst and no GA4 walkthrough needed.

Yes. Set up goals and custom events to see how many people bought, booked, or signed up, and which sources actually drive them. No complex tagging setup needed.

You move up a plan when you're ready. Standard covers up to 5 websites and 3 team members and is priced by traffic, and Pro removes the limits. Same simple dashboard the whole way up.

More ways teams use Rybbit.

For developersThe script tag, the SDK, the API, the MCP server, and self-hosting.For agenciesOne workspace for every client site, with dashboards clients can read on their own.White labelEmbed dashboards, build on the API, or self-host: analytics under your own brand.For startupsAnswers about your traffic and product without hiring a data team.For SaaSSignup funnels, retention cohorts, and the sessions behind every drop-off.For ecommerceCheckout funnels, campaign tracking, and full traffic with no consent banner.For creators & publishersWhat resonates, where readers come from, and a dashboard you can share.For European companiesEU-hosted cloud, cookieless compliance, and a self-host option for full control.EnterpriseSSO, dedicated instances, on-premise installation, and infinite retention.Compare RybbitSide-by-side with Google Analytics, Plausible, Matomo, PostHog, and more.

Know if your website is working in thirty seconds.

A 7-day free trial, no cookie banner, and a dashboard you'll actually open.

Live demo