Rybbit for small businesses
You don't need a data team to know if your website is working. Rybbit puts visitors, sources, top pages, and goals on one screen you can read in thirty seconds — no GA4 maze, no cookie banner, free to start.
7-day free trial. Cancel anytime.
The everyday problem
GA4 was built for analysts with time to configure it. When you run the business, you have one question — is the website bringing people in? — and no interest in learning a reporting tool to answer it. Rybbit answers it on the first screen.
Visitors, where they came from, what they looked at, and whether they did the thing you care about. That's the dashboard — no report-building, no forty tabs to get lost in.
Paste one script tag, or use a one-click plugin for WordPress, Webflow, Shopify, and Squarespace. Live data in a couple of minutes, no developer required.
<script
src="app.rybbit.io/api/script.js"
data-site-id="42"
></script>Rybbit is cookieless and GDPR- and CCPA-compliant out of the box, so your site doesn't need a consent pop-up — and you don't lose visitors who decline one.
How Rybbit handles privacyRun a promotion, post to social, or send a newsletter and watch visitors arrive live. It's the fastest way to know a campaign landed — without waiting a day for a report to catch up.
Pricing that fits
No enterprise sales call, no per-seat surprises. The free plan is genuinely free, and paid plans are priced by traffic — so you only pay more once your site is actually busier.
Rybbit is built so the owner of the business can read it, not just a marketing hire. And because it's open source with data export on every plan, the numbers are yours — nothing is locked away behind a tool you'd have to pay an expert to operate.
Free for your first site, no cookie banner, and a dashboard you'll actually open.
7-day free trial. Cancel anytime.