Users

The Users tab shows unique visitors and their behavior across multiple sessions. On Rybbit Cloud, it needs a Standard plan or higher.

Stats

The band at the top shows:

• Users - Users active in the period
• Identified - Users you've identified, and their share of all users
• New - Users with no visit in the 90 days before the period. Someone returning after a longer gap counts as new.
• Returning - Users who also visited in the days before the period
• Sessions per user - Average sessions per user
• Active now - Users seen in the last few minutes

Users Table

Each row is a user, with these columns:

• Last seen and First seen
• Sessions, Pageviews, and Events in the period
• First source - Where the user first came from
• Location and Device

Use Columns to choose which columns to show, including any traits you've sent. Click a column header to sort.

Use the quick filters to narrow the list to Identified users, New users, or Power users (users with at least a set number of sessions in the period; hover the filter to see the number). Search identified users by Name, Username, Email, or User ID.

Filtering Users

Filter by the standard dimension filters:

• Device type, browser, or operating system
• Country, region, or city
• Referrer, channel, or UTM parameters
• Pages visited (pathname, entry, or exit page)

Session count, pageviews, events, and first/last seen aren't filters, but you can sort the user list by those columns.

User Profiles

Click a user to open their profile. It shows:

• Traits for identified users. Click Edit traits to change them.
• Activity - The days the user started a session, and their sessions in the range
• Goals completed in the period
• Journeys - The first pages of each of their sessions
• Top pages and events
• Acquisition - First touch and latest channel
• Location & device - Where they visit from and what they use
• Segments the user belongs to

Use Identify User to attach your own user ID to an anonymous visitor, and Delete User to remove a user's data.

Identified Users

If you use the identify API, you can see your own user IDs alongside the anonymous identifiers.