Main Dashboard
Overview of the main analytics dashboard
The main dashboard is your home base in Rybbit Analytics, showing all key metrics at a glance.
Top Metrics
- Unique Users - Different people who visited your site
- Sessions - Number of visits (30 minutes of inactivity starts a new session)
- Pageviews - Every page load from every visitor
- Pages per Session - Average pages viewed per visit
- Bounce Rate - Percentage of single-page sessions
- Session Duration - Average time spent per visit
Click a metric to plot it on the main chart.
Time Controls
The date selector offers these presets: Last 30 Minutes, Last 24 Hours, Today, Yesterday, Last 7 Days, Last 30 Days, This Week, This Month, This Year, and All Time. Use Custom range to pick dates in the calendar.
To get any other window counted back from now, type it into the selector's search box, for example 90m, 6h, 60d, or 2w. Minutes and hours go up to a week; days and weeks go up to a year.
Each preset except This Week has a single-key shortcut when you're not typing in a field:
| Key | Range |
|---|---|
D | Today |
E | Yesterday |
H | Last 24 Hours |
W | Last 7 Days |
T | Last 30 Days |
M | This Month |
Y | This Year |
A | All Time |
R | Last 30 Minutes |
C | Custom range |
See keyboard shortcuts for the full list.
Comparison
Compare the current range against another one. Choose Previous period, Matching weekdays, Same period last year, or Custom range, or No comparison to turn it off. The comparison shows on the chart and in the change figures on the top metrics.
Filters
Combine filters for granular analysis:
- Device type, browser, OS
- Country, city
- Referrer, UTM parameters
- Custom event properties
A set of filters you use often can be saved as a segment from the Segments tab of the Filter button, then applied to any report with one click.
Main Chart
Shows the selected metric over time. Pick the time bucket (from Min up to Year) next to the chart. Drag across the chart to zoom into that range; double-click to zoom back out.
Annotations
Click Annotate, or click a point on the chart, to pin a note to a moment, such as a launch, a deploy, or an outage. Pins appear along the chart; hover or click one to read it. See Annotations.
Referrers and Channels
The Referrers tab lists the sites that sent you traffic. The Channels tab groups every visit into one of 29 channels based on its referrer and UTM tags: Direct, Organic Search, Paid Search, Organic Social, Paid Social, AI, Paid AI, Email, SMS, Push, Referral, Affiliate, Display, Cross-Network, Organic Video, Paid Video, Organic Shopping, Paid Shopping, Audio, Paid Audio, Influencer, Paid Influencer, News, Content, Productivity, Event, Internal, Paid Unknown, and Unknown.
The Source, Medium, Campaign, Term, and Content tabs show UTM parameters.
Click any row to filter the entire dashboard to that traffic.
Additional Breakdowns
- Pages - Most visited paths, plus tabs for Titles, Entries, Exits, and Hostnames
- Devices - Browsers, Devices, Operating Systems, and Screen Dimensions
- Countries - Countries, Regions, Cities, Languages, Timezones, and a Map
- Events - Custom Events and Outbound links, plus Buttons, Forms, and Copies when autocapture is on
- Weekly Trends - A heatmap of the selected metric by weekday and hour
- Search Console (Rybbit Cloud) - Keywords, Pages, Countries, and Devices from Google Search Console, once you connect it with Connect Google Search Console
Click any row to filter the dashboard to it.